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EDP Distribution

EDebitPay (EDP) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP reached this status by leading the way with its own financial service products, one of the fastest growing and “in-demand” online sectors and can do the same in the health and fitness multi-billion dollar industry online.

EDP has become a leader in:

  • affiliate marketing
  • lead generation
  • data list management
  • order processing and fulfillment
  • servicing the mass market of consumers online.

    • EDP has one of the largest and broadest distribution channels targeted to the financial service industry, both online and off, due to their generation of large volumes of targeted and qualified leads. These hard-to-establish channels, with high conversions and ROI, have attracted significant interest from companies seeking and demanding performance and results. EDP delivers by providing quality financial service products to the broad universe of under-banked and under-serviced consumers.

    EDP's ability to track responses and reach mass volumes of individuals with targeted online marketing has generated volumes of “qualified customers” for their advertisers and partners. EDP places extreme value on its relationships with trusted trademarks like Visa® and MasterCard®, which are carried on their own prepaid debit card products. It is because of these logos that customers feel more secure in responding to surveys or qualifying questions, effectively building a personal profile for many financial products or services. (Prepaid Visa Card and Prepaid MasterCard Card )

    Return-on-Investment for advertisers is the key in being a long term player in the online marketing industry and this begins with a wide customer base, trusted information and high conversion rates. EDP has already put itself in the forefront as a leader in this arena.

    As we know, organization is the key in all high volume industries. EDP has conquered this obstacle by creating proprietary tools and systems to insure compliance every step of the way. From email marketing to card and financial service website approval processes, the systems are deep and scalable. EDP tracks product conversion results and consumer responses to offers with their own proprietary systems. These systems create predictable, real-time result tracking of all the products they market online.

    The President of EDebitPay, Bill Wilson, tells us, “When it comes to companies looking for qualified and responsive consumers, EDP has the right products and the right tracking tools to build confidence in our partners. Other companies in the lead generation and performance-based industry fall short when it comes to generating qualified leads due to their lack of loyalty, brand trust, and product identification. Our focused approach of not just marketing a product, but also being the direct supplier of our brands and trademarks, which are known worldwide, is the crux of our uniqueness. This has allowed us to be considered one of the leading online performance marketing companies and is what sets us above the rest.”

    It’s no doubt, EDP’s products allow for the cultivation of relationships with high-end clients and advertisers unlike any other online marketing company. Their product and service partners include banks, merchant networks and direct financial service groups that trust and allow EDP to market their brands. It is these existing, strong relationships that built EDP’s solid foundation and can reassure any potential strategic and marketing partner.

    EDP’s strategy for growth has been very simple over the past few years. A strong focus on their main financial service niche, where they dominate by providing unique products, building a strong core product base, continues to bring extraordinary growth. Gradually, EDP plans to add new and demanded continuity and lead-generating components to expand its revenues. EDP’s performance based marketing solutions have already been expanding quickly into the direct offline marketing industry, taking advantage of its quality database and gaining market share in this new, but parallel, arena.

    EDP’s direct business relationships and internal tools have allowed them to be a leader in providing qualified data, responsive emailing marketing efforts, and lead generation, bringing them to the forefront of this new and exciting business venture. Today’s environment offers EDP ever-widening opportunities to expand their internal affiliate marketing channels for all types of products, both online and off. Knowing that there numerous and obvious marketing channels not yet part of the EDP revenue stream, EDP continues to prepare, enthusiastically, for a very bright future.

    Internet Advertising Market

    Online advertising represents the fastest growing segment of the $290 billion U.S. advertising industry. While the overall advertising market grew just 6% from 2004 to 2005, with similar growth projected though the next several years, the Internet segment of the U.S. advertising market grew 38% from 2004 to 2005 and is expected to grow at a compound annual growth rate of 22% through 2010.

    JMP Securities, 2005.

    Direct Response Marketing

    Historically, online advertisers have purchased web media from publishers based on a cost-per-impression (“CPM”) model. This method of media buying has been losing popularity due to the uncertainty in its ability to generate revenue and returns on advertising investment. However, purchases of web media on a pay-for-performance basis are increasing and becoming one of the most effective ways to acquire new customers. With this model, advertisers only pay web publishers for a specific action, such as generating a registered user or making a sale to a customer. Recently, the Interactive Advertising Bureau (“IAB”) and PricewaterhouseCoopers LLC reported that performance-based pricing accounted for 41% of online advertising dollars spent in 2005, increasing from $3.9 billion in 2004 to $5.1 billion in 2005.

    With the growth in pay-for-performance advertising has emerged the dominance of direct response advertisers (“DRAs”) in the online marketing space. DRAs aim to elicit a direct action, typically bringing a consumer to a new website in order to complete a questionnaire, fulfill a promotional offering or conduct a transaction. They often have large budgets and very well defined ROI objectives as the DRA segment is extremely price sensitive and focused on measurement, performance and effective CPA. DRA advertisements are often placed in a paid search context within search results, strategically on the periphery of a web page, or directly delivered to consumers via email.

    DRAs often enlist the services of an affiliate network in order to fulfill their promotional offerings. Affiliate networks have access to numerous other networks and an even greater number of publishers. The result is that affiliates have access to a much larger consumer base than they can reach independently, and advertisers have a wider publisher universe available for placement of their messages or offers. As offers are passed through the advertising network chain, the cost of the lead is spread among the various parties involved in the fulfillment of it.

    DRAs typically structure their offers in the form of free quotes, product promotions, discounts or coupons, subscriptions, or membership/reward programs


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