Paul has served as CEO since the Company was founded in 2002.  Paul used his 35 years of mass market consumer product experience to focus on this high demand niche market in order to start EDP.  His credits include the creation and launch of Mattel's "He-Man and the Masters of the Universe" along with the first 30 minute cartoon show that featured the same product.  He then went on to become the consulting GM of LucasToys (a division of LucasFilm), a Joint Venture between Mattel and LucasFilm.  Subsequently, Paul joined Sega of America where he orchestrated the development of 16 electronic game products, which combined, generated over $100 million in orders in just the first four months.  Later, after serving as CEO of World POG Federation, Paul became CEO of All America Casting, International, a B2B internet wholesaler of specialty gift merchandise.  Paul attended the University of New Mexico with a major in mechanical engineering and received his B.S. in Business Administration (with honors) from the University of Redlands.